Kdp publishing1/16/2024 Īmazon likes new and fresh books, and will provide some promotional effort to books that convert well in those first 90 days. On the other hand, the other reason your books have suddenly stopped selling could be because you’ve hit the set days when Amazon’s promotional juice automatically drop. If your ads are lowering your book’s conversion rate, you need to kill those ads ASAP. The higher the conversion rate, the more likely Amazon is to think that people want the product.Ĭonversely, the lower the conversion rate, the more likely Amazon is to think that people don’t want the product.įor people running ads to your books, it means that if your ads bring a ton of people (impressions) but they don’t end up buying your book, it can actually hurt your conversion rate, and by extension, cause Amazon to stop promoting your books. Put simply: Conversion rate is the number of purchases divided by the number of impressions. We’ll first look at how ads that lower conversion rate on your product page can cause Amazon to stop promoting your books: You’ve hit set days when Amazon’s promotional ‘juice’ automatically drop.You’re running ads that lower the conversion rate on your product page.This could happen for any number of reasons: The brutal honest truth is that if your eBooks have suddenly stopped selling, it’s because Amazon has determined that people no longer want to buy your books. See your daily sales and expenses in one place with PublishWide What to do if your kindle eBooks suddenly stopped selling On the other hand, if you see your sales and royalty decrease or remain unchanged with marketing, then it means your marketing is ineffective and you should change your strategy before wasting a lot of time, money, and effort. If you see a rise in sales and royalty when you begin your marketing efforts, then it means you’re doing something right and should double down on what you’re doing. The best way to use your Kindle sales report to sell more books is to compare it with your marketing efforts–namely your ad spend and related expenses. How to use your Kindle Sales Report to sell more books How often does KDP update sales? How long does it take for sales to show up on KDP?īecause of the way Amazon classifies sales, a sale can take anywhere from immediately to upwards of several hours–sometimes even days–before it shows up on your KDP report.Īs a rule, the number of sales you have will often be lower than the number of orders you see on your KDP Dashboard. While the difference may seem superficial at first, this can actually lead to a fairly noticeable discrepancy between your sales royalty and your orders. A sale is when the payment actually clears through Amazon’s payment processing. I’ll explain a bit on that below:ĭifference between Sales and Orders: An order is when a shopper places an order to purchase a book. One caveat about using the new Amazon KDP Reports is that the report shows you the orders instead of your sales.
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